Our story
COAT RITUAL began with one simple observation: the tools that remove the most undercoat often look and feel like veterinary equipment. We wanted something effective enough to trust, and calm enough to reach for twice a week without dread.
A woman gently grooming a happy Malamute with the COAT RITUAL Undercoat Rake, the packaging beside them on a cream rug.
We do not chase trends. We make one Undercoat Rake and keep improving it: the tooth spacing, the weight in the hand, the finish of the tips, the way it sits on a shelf when the session is done.
The result is a tool that lives between a bathroom cabinet and a design object — because a ritual you enjoy is a ritual you repeat.
What we believe
A weighted core, a soft-touch matte finish and hand-checked teeth. It feels like an object, not a promotion.
Every tip is rounded and polished before assembly, so contact stays comfortable even on thinner coats.
Delivered in protective packaging with a short grooming guide — three minutes, twice a week, done well.
We don't publish a catalogue of near-identical tools. We make one, and we keep improving it.
Undercoat Rake · €39.90
One tool. Three minutes. A noticeably calmer coat — and a noticeably cleaner home.
Tracked EU delivery · 30-day satisfaction promise