COAT RITUAL · COAT CARE

Coat care becomes a ritual.

Designed for double-coated dogs and cats, Coat Ritual helps remove dead hair and maintain the coat, simply, at home.

Discover Coat Ritual

Made for double coats

Dogs & cats

Plastic-free packaging

30-day promise

The observation

Dead hair can stay trapped in the undercoat.

Dead hair can stay trapped in the undercoat. Regular care with the right tool helps remove it and keep the coat in better condition.

Illustration of the undercoat removed, without harming the topcoat.

The ritual

A simple gesture. A better-kept coat.

Designed for double-coated dogs and cats, Coat Ritual fits easily into your care routine. A regular gesture to care for your pet's coat, at home, in a calm, shared moment.

01

Lifts the undercoat

Rounded teeth glide beneath the topcoat to release dead hair that a standard brush leaves behind.

02

Gentle by design

Polished tips and carefully spaced teeth, for a gesture that won't tug on the healthy coat.

03

Less fur at home

Hair is collected at the source rather than on the sofa, the car seats and your clothes.

04

Built to last

A single, weighted, matte object designed to sit on a shelf — not to be replaced next season.

A shared caring moment with your pet.

Dogs & cats

One ritual, two species.

The same tool, adapted by touch: longer strokes for a dense dog coat, shorter and lighter for a cat.

For dogs

For double coats that blow out seasonally. Work in sections — flanks, then hindquarters, then chest — keeping strokes light and following the coat.

For cats

For medium and long-haired cats. Two minutes is plenty. Finish before they ask you to — it keeps the next session easy.

A simple grooming ritual for a cleaner-looking coat and less loose fur around your home.

Demonstration

10 minutes to care for their coat.

Undercoat Rake · €39.90

A better grooming ritual.

One tool. Three minutes. A noticeably calmer coat — and a noticeably cleaner home.

Tracked delivery · 30-day satisfaction promise